Invaluable Benefits With These Five Twitter Tools To Improve Your Social Media Marketing Strategy

In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Twitter shares some features with the most common social media tools:

• Facebook: A tweet is like a short Facebook status update.
• Pinterest: Twitter allows you to share photographs and provide commentary.
• LinkedIn: A tweet is like a short LinkedIn status update.
• Google+: A tweet is like a short Google+ status update.
• YouTube: A tweet can contain a link to a video. 

No one can beat Twitter for breaking coverage, the fast transfer of thought, and an endless supply of original content that's easy to consume on the go. Twitter will be – and already is – the only way for us all to stay relevant.

There are a vast number of useful tools available to improve aspects of your Twitter marketing strategy, here are my top five:

#1. SocialBro: Making Twitter Work Through Business

SocialBro comes with excellent analytics that give great insights not only about your marketing campaign, but also about your Twitter account and followers.

Real-time Analytics gives you details of the people who are active users and have tweeted in real time which helps you determine the specific hour of the day when people are active. This is a quick way to know when you should be tweeting and is more relevant than depending on studies done by others, because it’s tailored specifically for you and your Twitter community.

Furthermore, SocialBro also gives you insights about your own Twitter account, as well as your followers. This information includes number of followers, nationality and language of followers, time zones that followers are in and much more. You can use this additional data to improve your Twitter marketing. You’ll have better insights about your followers, which means you can tailor your Twitter content to be more relevant to your community.

SocialBro can feel overwhelming and even downright frightening when you log in for the first time, as you’re bombarded with columns, graphs, and tools.  Thankfully, SocialBro eases the learning curve with video tutorials and helpful mouse-over pop-ups that offer explanations for each metric and tool. Finally, SocialBro is not compatible with other social media accounts outside Twitter. Then again, it’s not trying to be a complete social media management solution, so maybe this isn’t a true disadvantage!

#2. Twitonomy: Get An Overall View 

Twitonomy is quite a comprehensive twitter anlaytics tool that can be used to analyse your competitors accounts.  To run the tool just connect to your twitter account and then enter in your competitors twitter account to view a vast range of analytics.

 
Twitonomy is an exceptional tool for benchmarking against competitors thanks to the detailed analysis it provides users, including:

• Details on lists – You can view all the lists that your competitor are part of.  This can be useful to find other twitter followers you should engage with and also people that create the lists.
• Overall statistics on the user – You can see how many tweets sent, the time of the day the tweets are sent, how often content is retweeted.
• Most popular content – View the content that is retweeted the most and the tweets sent that were favorited the most.
• Download and print tweets – If you want to do further analysis offline
• Users most replied to and mentioned – You can find out who your competitor is mostly engaging with.
• Hashtags used – find out the most common hashtags used by your competitor

 #3. TweetReach: How Far Has Your Tweet Travelled?

TweetReach helps you determine the reach of your tweets. All you have to do is insert the URL of your blog or any post and you’ll get information regarding the post.

The data you recieve includes the tweet or URL's reach, amount of exposure, number of retweets and a list of contributors to the tweet. Not only do you get insights about influential users who have shared your article, but you also get a list of the top 50 people who shared your post or tweet.

You can do a variety of things with this information, such as add these influential users to a list and continue to build relationships with them, and thank them for sharing your tweets and more. TweetReach gives you the data you need to build a targeted network of people who share the same interests as you, which is invaluable to you and your business.

#4. FollowerWonk: Detailed Follower Analytics

FollowerWonk allows you to analyse your optimal tweeting time in order to increase the influence of your tweets by showing you exactly when most of your followers will be online. This is important as it allows you to find, analyse and optimise for social growth.

#5. Goo.gl: URL Shortener

When using Twitter, everyone needs to use at least one URL shortening service in order to stay within Twitter's character limit. For this reason, a simple design and ease of use are essential; and Goo.gl offers just that.

Goo.gl is a great tool that lets you track a number of valuable statistics including the number of people who are clicking on your links, the types of browsers people use to read your article, the country theyre from and the device or platform that they use.

This gives you insights not only about how effective your tweet is, but also about the demographics of your followers or people who are clicking your links.

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References

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Followerwonk.com, (2014). Followerwonk: Twitter analytics, follower segmentation, social graph tracking, & more. [online] Available at: http://followerwonk.com/ [Accessed 6 May. 2014].

Goo.gl, (2014). Redirecting. [online] Available at: http://goo.gl [Accessed 6 May. 2014].

Hines, K. (2013). 10 Twitter Tools Used by Social Media Experts. Available: https://blog.kissmetrics.com/10-twitter-tools/. Last accessed 6th May 2014.

Kingston, C. (2013). How to Use Twitter for Business and Marketing. Available: http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/. Last accessed 6th May 2014.

Lee, A. (2012). 6 Twitter Analytics Tools to Improve Your Marketing. Available: http://www.socialmediaexaminer.com/6-twitter-analytics-tools/. Last accessed 6th May 2014.

SocialBro, (2014). SocialBro: The worlds #1 Twitter marketing platform - SocialBro. [online] Available at: http://www.socialbro.com/ [Accessed 6 May. 2014].

Tweetreach.com, (2014). How Far Did Your Tweet Travel? | TweetReach. [online] Available at: http://tweetreach.com/ [Accessed 6 May. 2014].

Twitonomy.com, (2014). Twitonomy: Twitter #analytics and much more.... [online] Available at: http://www.twitonomy.com/ [Accessed 6 May. 2014].

Widrich, L. (2013). How to Share Your Tweets at Optimal Times: Followerwonk and Buffer Team Up. Available: http://blog.bufferapp.com/optimal-best-time-to-tweet-followerwonk-buffer. Last accessed 6th May 2014.