Four Ways You Can Use Flickr To Improve Your Business And Increase Visibility

The Internet is the land of opportunity for small businesses; a virtual reality where a few dollars can go an incredibly long way for anyone looking to carve out a niche whilst being shadowed by deep-pocketed corporations.

Everyone knows about Flickr by now. The photo and video sharing community started up in 2004, was bought by Yahoo a year later, and has since grown into one of the biggest online communities in the world. Flickr boasts 50 million registered users and whilst it doesn't have the sheer size of Facebook, nor the rapid response of Twitter, it can be an equally (or even more) powerful tool to connect with and engage your customers. Why? Photography can open up whole new worlds.

Flickr Mobile Interface

Like any other social network, Flickr should not be considered a marketing platform. It's not a place to tout and sell products. It's a place that can help you develop your brand and get close to your customers. And most importantly, it's a place for them to interact with you and become a part of your brands experience.

Although you cannot use Flickr to advertise (emphasised consistently throughout their terms and conditions), this does not mean you cannot indirectly promote your business. Flat out advertising will see you kicked off the site in no time but if you want to promote your business, these four tips will help you do so within Flickr's rules, while improving your company's overall visibility.

#1. Reverse Marketing

In order to draw people on third-party sites to your Flickr page, embed the link in photos you use on blogs, share the photo on social media sites such as Facebook and Twitter, and connect other photography accounts with your Flickr account in the descriptions. This ensures that people viewing the photos have access to your other photos as well.

In addition to this you can use your Pinterest account to share these photos thanks to Pinterest's new feature which allows sharing from Flickr, whilst automatically offering proper credit and a link back to the original photographer.

Find out how to add Flickr images to your blog here.
Find out how to share Flickr images on Pinterest here.

#2. Tell Your Company's Story, Through Pictures.

Every brand has a story and Flickr presents you with an opportunity to share it with your customers, and more importantly, allow them to become a part of your journey. Flickr is particularly strong at telling stories visually, and the use of compelling photos that represent the identity of your company will allow you to illustrate where your company's roots are and where the company's headed.

Flickr: Virgin Galactic

Furthermore, be sure to get your customers involved too! Have them submit their pictures interacting with your brand, and encourage them to talk to each other, and you, about it.

It is important to note that you only get 100MB of free storage on Flickr, and videos are only available for paying customers. There's also been some controversey because of Flickr taking down images due to 'questionable content', but dont let this put you off!

In order to make people talk to your brand, you have to make things personal. Your voice must be real, and human!

#3. Properly Tag and Organise Your Photos

A surprisingly common mistake people make is in tagging and grouping their photos. These little details make it more difficult for images to appear in search, consequently limiting exposure even when placed in correct groups. You have to ensure that you are putting precise and appropriate tags in each photo when you first upload them.

How To Tag Images On Flickr

When adding Tags, it is important to mention the pictures genre, mood and descriptive keywords in order to give a decent amount of search parameters for a user to find your pictures.

Although there are many ways to upload photos to Flickr, there is no way to batch download photos, even for paying members! Furthermore, you can only view photos in one size so it would be nice to see Flickr accomodate the use of different sized images.
 

Find out how to add descriptive and accurate titles and ALT tags here.

#4. Integrate Flickr Into Everything Your Doing On The Web

To get all the value you can out of Flickr, use it to connect with your other social media platforms. Make sure that each part of your digital network is linked, from your website to your blog to Facebook to Twitter to Flickr. Tell your customers that these places exist and encourage them to share content and interact with these pages.

Social Media Icons

At the same time, make sure that you are using each social channel for its strength. For example, if you have both a YouTube channel and a Flickr page, it's okay to post videos on Flickr, but keep it primarily focused on photos because thats the reason that people are going to your page. Beyond that, you can use Flickr as a resource for your other social channels!

A note to photographers and other users who upload batches of images - There's no way to give multiple images the same name so you'll end up spending lots of your time tagging each image! As well as this, Flickr does not allow you to control the images that are displayed on your start page, and the website often arranges them by upload date. Although some of you may find this useful in displaying new content, others of you may want to customise your profile which Flickr limits you to do!

#. Conclusion

People love Flickr for both its personal and professional use. For the average user, it has limitless potential for self promotion and sharing creative inspiration with others. For businesses, it is a social tool that can draw others to products and services through indirect marketing.

However you choose to use it, the usefulness of Flickr is undeniable! Start increasing your visibility using the four key points above, and begin reaping the benefits.

#. References

Bhasin, K. (2011). How To Use Flickr To Improve Your Small Business. Available: https://www.americanexpress.com/us/small-business/openforum/articles/how-to-use-flickr-to-improve-your-small-business/. Last accessed 4th May 2014.

Jones, H. (2012). A Simple Guide to Using Flickr to Improve your Business. Available: http://www.31days2.com/2012/04/11/a-simple-guide-to-using-flickr-to-improve-your-business/. Last accessed 4th May 2014.

Smarty, A. (2012). 5 Tips To Increase your Visibility On Flickr. Available: http://www.jeffbullas.com/2012/08/06/5-tips-to-increase-your-visibility-on-flickr/. Last accessed 4th May 2014.

The Top Five Free Blogging Platforms

Publishing content on a blog is like putting a human face on your brand, differentiating you from your competition and educating prospects and clients.

Many bloggers do not focus on themselves, instead, they focus on publishing long-form, brilliant articles that put their talent and knowledge on display. A blog with consistent, truthful and helpful content will allow you to bridge that gap between distrust and trust.

So What Are The Best Free Blogging Platforms Available On The Market? 

#5 - Svbtle

Pros - New, Writing is the centerpiece, custom domains, super responsive, fantastic Kudos system, great mobile layout.
Cons - Overcomplicated (Such as editorial subheadlines), magazine-like home page doesn’t filter content by category, image uploading doesn’t always work, needs tags/pagination

With the Svbtle platform now open to the public, its stripped-down take on layouts and post creation will be quite inspirational for anyone looking for a focused and responsive and clear-cut experience. Writing, in particular, feels tremendously inspiring despite the platform’s overly simplistic post editor, and page/post layouts do well with trimming off all unnecessary fluff and filler.

However, this soothing simplicity does come at a cost of disparity. With so few customization options available, creating a distinct look and feel for your blog is out of the question. And despite the platform’s custom domain support, your work — much like Medium — is still under the Svbtle banner instead of your own.

#4 - Wordpress

Pros - Elegance & Ease
Cons - Less Customisation & Fussy With Certain Features

This open-source platform is one of the most assiduous and capable blogging platforms ever constructed for popular use. The blog is saturated with a healthy dose of themes, plugins, and widgets that help pave the way for veterans and new users alike. Unlike the aforementioned Tumblr however, WordPress is a intuitive platform rooted in customization and a sprawling back end, allowing users to perform a diverse sundry of customization tasks and deep level of control regarding nearly all components of the suite. Initially creating a blog is simple and straightforward, whether you opt for an elaborate premium theme or choose one of the hundreds of freemium offerings


#3 - Blogger

Pros - Easy Setup, Simple Design & Layout, No Custom Coding Required, Huge Communities, Track Blog Statistics.
Cons - Does Not Support Custom Coding, Limited Opportunities To Monetise, Unprofessional Design Options.

Though incredibly easy to set up and use via a Google account, Blogger is enriched by a premiere host of customised utilities and design improvements carried out by Google over the course of the last couple years. Less tech-savvy users won’t find their lack of programming knowledge and HTML coding to be a hindrance due the platform’s drag-and-drop design and dynamic updating. Furthermore, It features all the traditional posting options we’ve come to expect on a dedicated platform — including text, video, images, etc — while additional options for geotagging location, incorporating RSS content and toggling between multiple languages are all readily available within the hassle-free backend. 

#2 - Tumblr

Pros - Simple & Easy To Use, Ability To Share Work, Integrates With Google Analytics, Ability To Use Custom Themes
Cons - Not Ideal For Conducting Business

Whereas many popular blogs boast a confounding number of features and customisation options, Tumblr revels in simplicity and ease of use. The platform remains ideal for publishing short-form ruminations and image posts, offering sleek layouts optimized for artwork and photos, while housing additional post options for text, links, music, video, and quotes. It’s not equipped with a particularly complex backend, making it ideal for first-time users and those looking to post within minutes of signing up, but the front end also tends to visually attractive enough to warrant the general lack of complex features. Still, customization and minor tweaks to the UI are available in the top-right corner when viewing your blog — such as theme and page changes — and the site won’t charge you a dime to use a separate domain name should you figure out how to register one elsewhere.


 #1 - Google+

Pros - Google Circles, Photography, 'Hangout' Feature, Multi-Language, Authorship, Rankings, Gmail Integration, Chat, Mobile Chat, Mobile Publishing.
Cons - Less Engagement Features Than Other Blogs Such As Wordpress

As is the case with Tumblr, people who discover your Google+ blog can follow or "circle" you. But follower growth happens faster on Google+ for several reasons. First, people share more actively -- by clicking two buttons, anyone can repost what you posted to all of their followers. If enough people do that, your post could make it to the Google+ "What's Hot" list, and a million people might read it. 

Second, your readers can share you as part of a circle. Good bloggers end up on circles that are shared and reshared -- circles with names like "Technology Women" or "Home Beer Brewers" or "Foodies." Once you start getting shared in these circles, it never stops, it only grows and grows, as more people add the circle and reshare it themselves. 

Blogging on Google+ sets you free. You can write entries of nearly unlimited length and post an unlimited number of pictures. Readers can click a button to discuss your post in a Hangout (a group video chat). You can edit, re-edit, share, reshare and link to anything (including Google+ Search or Google Search). You can narrow the readership of your post if you want by simply addressing it to circles rather than "Public." You can toggle commenting on and off, delete comments, mute or block users and much more. 

Further Reading:

Blogger. (2014). THE Best Places to Blog. Available: http://www.dearblogger.org/blogger-or-wordpress-better. Last accessed 16th April 2014.

Elgan, M. (2012). Why I Blog On Google+. Available: http://www.computerworld.com/s/article/9232329/Why_I_blog_on_Google_And_how_. Last accessed 16th April 2014.

Haines, B. (2013). The 10 Best Blogging Platforms. Available: http://onlinebusiness.about.com/od/blogging/a/The-10-Best-Blogging-Platforms.htm. Last accessed 16th April 2014. 

Patel, N. (2012). 7 Reasons Why Blogging Is Still Important in 2012. Available: http://www.searchenginejournal.com/7-reasons-why-blogging-is-still-important-in-2012/39225/. Last accessed 16th April 2014.

Strzeszynski, M. (2014). Best Blogging Platforms Of 2014. Available: https://medium.com/blogging-and-seo-tips/d62682d9b0aa. Last accessed 16th April 2014.

Widder, B. (2013). Best Free Blogging Sites. Available: http://www.digitaltrends.com/social-media/best-free-blogging-sites/#!Em5KD. Last accessed 16th April 2014.

4 Reasons Why Your Business Needs Twitter

Social media has transitioned into a way of life for online culture; changing the ways in which we communicate, share content and educate ourselves. As social media continues to grow in almost every market, the utilisation of companies such as Facebook, Twitter, LinkedIn and Google+ has been immense. 

1.23 billion active monthly users

The numbers associated with social media channels speak for themselves. In 2013 93% of marketers used social media for business purposes, and 70% of marketers have used Facebook to successfully gain new customers. Furthermore, with 1.23 billion active monthly users, Facebook remains the largest online social network.

Twitter have 241 million monthly active users; up only 9 million from their previous quarter and a far cry from Facebooks 1 billion users . That's much less than Twitter expected as CEO Dick Costolo anticipated having double that amount of users by 2014. As a result, Twitter shares are down 23% after the companies reported loss of £396m ($645m).

But how important is Twitter for the future of social media, e-communication and business?

In my opinion, Twitter is the most important consumer facing company around at the moment, and with little doubt, I can confidently say that I can see it outlasting Facebook. With over 240 million users and half a billion tweets a day, the growth potential is tremendous.

Saudi billionaire Price Alwaleed invested $300 million in Twitter in 2011, and recently told Reuters that he doesn't plan to sell a single share.

Four Reasons Why You Need A Twitter Account For Your Business

1) Twitter is the fastest way for news to spread 

Twitter allows you to reach your followers immediately through your Twitter feed, and anyone who checks their feed will see your tweets immediately. This is an indispensable tool for providing breaking developments, new products and services, and up to date coverage of live events.

2) Instant Feedback

As you are probably aware, the communication on Twitter is open for everyone else to follow and encourages others to get involved. For this reason Twitter is valuable for both broadcasting and communicating in business; and a great customer service network can be developed by responding to customer complaints and answering questions.

3) Increased Traffic

Generating as much traffic as possible is one objective for every organisation and Twitter helps companies do that! Through making site links present, and diversifying content, Twitter is indispensible in helping to deliver bursts of traffic following content updates.

4) There is a direct correlation between following on Twitter and sales

• 77% of top 100 companies are on Twitter
• 70% of small businesses are on Twitter
• 33% of Twitter users follow a brand
• In the last two years there has been a 663% increase in users asking for business recommendations
• 50% of shoppers have made purchases based on recommendations found through a social network
• 79% of Twitter users are more likely to recommend brands they follow
• 67% of Twitter users are more likely to buy from brands they follow

Further Reading:


Boesler, M. (2014). Twitter Shares Fell 24% After Earnings. Available: http://www.businessinsider.com/twitter-is-getting-annihilated-2014-2. Last accessed 16th April 2014.

Fredrick, H. (2012). Why Is Twitter Important?. Available: http://yourbusiness.azcentral.com/twitter-important-5023.html. Last accessed 16th April 2014.

Jones, K. (2013). The Growth of Social Media v2.0. Available: http://www.searchenginejournal.com/growth-social-media-2-0-infographic/77055/. Last accessed 16th April 2014.

Prager, D. (2013). Twitter for Business: Why It’s More Important Than Ever . Available: http://blog.rivaliq.com/twitter-for-business-why-its-more-important-than-ever/. Last accessed 16th April 2014.

Five Steps To Get More Visitors to Click and Buy on Your Website

There is no such thing as having a website that is 'good enough'. Why? Because every website can be improved. There is no website in existence where 100% of the website visitors take the precise action that the website owner wants, suggesting that there is always room for improvement.

So How Can I Improve My Website?

To start with, firstly identify the primary goal of your website. Is it to generate online sales? Get visitors to complete a form? Encourage visitors to call you? Encourage visitors to promote your site on social media platforms?

Once You Understand Your Goal, Work Backwards.

Think about the path you require visitors to follow in order to achieve your primary goal.
For Example, if your website sells one product on it, the desired path for website visitors is to view your homepage, click your products page where they can learn about what products you have on offer, click the order button to fill in details and finalise the transaction, then complete the order form and transaction and arrive at your thank you page.

This Path Is Known As Your Conversion Funnel.
The Key To Success Is To Improve and Optimise Every Piece Of This Funnel.

For Example, lets assume that on your website, 50% of the visitors on the homepage then go to your product sales page. 30% of those visitors proceed to your online sales form, and 50% of the remaining visitors complete the order and arrive on the thank you page. In this case, 7.5% of all visitors completed the funnel, also known as a 7.5% conversion rate.

The Key To Improving Your Conversion Rate, And The Success Of Your Website, Is To Improve Each Page In The Conversion Funnel.

Think about it, if you increased each page in your conversion funnel by 10%, then your overall conversion rate grows by an astounding 33%.

Unfortunately, most website owners fail to measure their websites conversion rates, and if they do, they only look at the websites overall conversion rate.

So How Do You Improve The Conversion Rate Of Each Page?

There are many factors to consider and ideas to try, however your choice of text, text size, font choice, image choice, colour and layout of each page are influential factors.

Five Steps To Improving Your Website's Conversion Rate.

1) Remove Multiple Calls To Action 

What frustrates most users is seeing multiple options on a landing page and not being able to decide which one he/she should be using. This is also called the Paradox of Choice.

If you have, "Try It Free",  "Buy Now", "Learn More" buttons side by side, a visitor is bound to get perplexed about which one to choose. We assume people know exactly what they want. But, instead, people want to be gently guided towards a possible solution instead of solving a maze to eventually get to what would benefit them the most.

2) Be Memorable And Know Your USP

A good site will include all the information a visitor requires to assist them in their buying process. Users start with research online, and if you can make contact with the user at this stage of their process, it will give them a favourable impression of your website and there is a good chance that they will come back and buy from you when they finally decide to make the purchase.

Furthermore, your USP is what sets you apart from your competition. Whether its great customer service, low prices, niche products or free delivery, tell your visitors what yours is.

3) Emotions Rule. Try Using More Powerful Images.

Many people buy for emotional reasons. If you make them feel just right, they’ll take action. The same rule applies when choosing images for your site. A positive image brings out positive emotions. It could be a smile, a smirk or a gesture.  

Many people buy for emotional reasons. If you make them feel just right, they’ll take action. The same rule applies when choosing images for your site. A positive image brings out positive emotions. Your customers and prospects aren’t stupid. They know what you’re trying to convey, they see it. Make them feel good, happy, proud, wanted – they’ll agree with you and connect better. The perks of leveraging emotions can be very powerful, but it’s how you do it that matters.

Human Touch is a company that sells massage and wellness products. Their website very intelligently uses images to convey their message. They’re not only showing the product, but are also letting their customers get a feel of it. The image used here clearly expresses joy and happiness. It gives their prospects a fair idea of what they can be experiencing.

4) Show Validation - Testimonials Are Powerful.

What makes TV commercials work? Models, actors, and random people are shown using the product. Praising it, loving it, and going bonkers. People want a third opinion as they want to feel safe before buying something.

Infusionsoft is a company that sells a complete sales and marketing software tool for small businesses. Their website is professional and well placed. They’ve strategically used images of customers along with their testimonials on their homepage. They didn’t hide their customer photos somewhere deep down. Why? Because they know how to make their prospects feel at home by showing how trustworthy their product is. Something that’s essential to grow your conversion rate.

5) Remove Clutter And Provide Lots Of Whitespace


We always try to cram a lot of information on a page. As designers, we’re in love with our product and we want to talk about it as much as we can.

But visitors think in a different way. They need space to pause, think, and analyze. Whitespace helps them do just that. It provides a natural structure to the page, so that the eye can jump to the information it is seeking in an effortless fashion. 

Dont Forget To Monitor Your Conversion Rates Monthly, And Look At Each Pages Conversion Rate As Opposed To The Overall Conversion Rate To Optimise Each Page.

Further Reading:

Gube, J. (2013). 5 Ways to Improve a Website’s Conversion Rate. Available: http://designinstruct.com/web-design/improve-conversion-rate/. Last accessed 16th April 2014.

Khundmiri, M. (2012). 7 Tips to Boost Your Site’s Conversion Rate Using Images. Available: http://blog.kissmetrics.com/boost-conversions-using-images/. Last accessed 16th April 2014.

Lavinsky, D. (2014). How to Get More Visitors to Click, Buy or Promote on Your Site. Available: http://www.entrepreneur.com/article/231530. Last accessed 16th April 2014.



 



 

How To Make Yourself Stand Out From Other Job Applicants In 3 Ways

How To Make Yourself Stand Out From Other Job Applicants In 3 Ways

I've been recently reading a lot of articles relating to recruitment and I have been surprised by the lack of advice and tips given in regards to understanding the effects technology and digital media has had on businesses.

In this day and age we are surrounded by a virtual world which affects businesses on every level, yet it is surprising that people are not familiar with the ways in which the internet and methods of promoting businesses actually works online. In a recent article for Forbes Magazine, Susan Adams lists ten skills employers say they seek in order of importance. The list is as followed:

1. Ability to work in a team
2. Ability to make decisions and solve problems
3. Ability to plan, organize and prioritize work
4. Ability to communicate verbally with people inside and outside an organization
5. Ability to obtain and process information
6. Ability to analyse quantitative data
7. Technical knowledge related to the job
8. Proficiency with computer software programs
9. Ability to create and/or edit written reports
10. Ability to sell and influence others

I have been to countless job interviews and the list provided by Susan Adams emphasises key characteristics which have not changed in over 10 years. I found an article by Jobsearch.com from 2004 in which Alison Doyle states 7 job interview tips as followed:

1. Practice
2. Research
3. Get Ready
4. Be On Time
5. Stay Calm
6. Show What You Know
7. Follow Up

It is clear that these generic interview tips are characteristics emphasised by almost every job seeking website online and haven't changed in a number of years. Even Monster, one of the largest employment websites in the world advise you to do your research on aspects such as profits and new developments for the company your being interviews for.

The bad news for you is that these old strategies will not work!

So How Can You Differentiate Yourself From Other Job Applicants?

Some companies want a workforce full of clones who they can pay a minimum wage to carry out simple tasks, but you don't want to be a clone, do you?

A recent article by Mariana Zanetti for Business Insider answers this question by suggesting that interviewees need to apply an entrepreneurial mindset to fine tune what you can offer employers. 

Here's how to stand out from the clones:

1) Observe Which Problem Your Market Needs Solved.

An impressive CV is nice, however a solution to an employer's problem is even better. Identify the problems in this industry and not only will you guarantee your job security, you will develop a competitive edge since your company will be afraid to lose you. 

The majority of firms around the world now have a virtual presence and it is important for all employees in a company to understand the importance of this virtual presence to a company's marketing strategy and business model. The articles below will help you gain a foundation of knowledge into the importance of search engine optimisation (SEO) and social media marketing (SMM).

·         The Digitisation of Business - Importance of Internet Marketing

·         SEO Basics - 8 Essentials

·         13 Basic Rules Of Social Media Marketing

2) Work Towards Fine-Tuning Your Skills In One Niche

Your experience and skills need to be unique in your market, therefore identifying the companies where your skills can make a real impact is extremely important. Patience will ensure that you'll emerge as the leader of your niche when the opportunity presents itself.

3) Showcase Your Humanity

While hard skills can be learned, trust is priceless and irreplaceable. Every person you interact with is a potential connection for future opportunities and each of these people will remember the way they felt when working with you.

Doing what everyone else is doing requires an enormous effort that keeps you from applying your energy and resources towards doing what makes you unique - and what you love.

Maybe it’s time to stop thinking as a clone. To find a job you love and not a job anyone could do, think like a savvy job hunter instead.

Sources:

Adams, S. (2013). The 10 Skills Employers Most Want In 20-Something Employees. Available: http://www.forbes.com/sites/susanadams/2013/10/11/the-10-skills-employers-most-want-in-20-something-employees/. Last accessed 11th March 2014.

Doyle, A. (2004). Job Interview Tips. Available: http://jobsearch.about.com/cs/interviews/a/jobinterviewtip.htm. Last accessed 11th March 2014

Zanetti, M. (2014). 3 Ways To Make Yourself Stand Out From Other Job Applicants. Available: http://www.businessinsider.com/want-to-get-hired-stop-fighting-the-clone-wars-and-show-how-youre-different-2014-3. Last accessed 11th March 2014.

Email Marketing - Sony Mail Europe

With all the buzz around social media, email is often neglected and is perceived by many as 'old fashioned'. But it shouldn't be. Email is one of the most powerful and personal ways to connect with your consumers..

Email provides you the most direct line of communication for conversion to sales … which is why the most savvy online marketers have no intention of giving it up any time soon.

It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”

Good email content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth).

As a 21 year old student, I regularly open my emails every morning via the mail app on my iPhone, and unsurprisingly, every morning I am greeted by at least 5 marketing emails all offering me special deals and updates on new products which may interest me. But which of these marketing emails actually interest me and serve their purpose?...

Lets take a marketing email I received from Sony this morning as an example...

So when I first opened the email I was greeted with the above image. '4 Days of Crazy Deals'. With Christmas coming up, the timing of this email from Sony could not have been more accurate, however what are these crazy deals Sony are offering me? I decided to pursue the email and check out Sony's landing page..

At first glance, Sony's landing page seems fairly attractive. There is plenty of space around the web page which provides me with comfort and the use of images on the page are ideal in drawing my attention in wanting to see more. However, where are these crazy deals that Sony are talking about? 

You may see in the first image of the email itself, Sony have invited me to 'Visit the Sony Store, Online and plan your purchases'. After clicking onto the landing page, all that I am displayed with are categories of electronic devices which I already know Sony stock. Sony have not displayed any products, prices or promotions. Where are these crazy deals which I was supposed to consider buying? Nothing has caught my eye..

Lets slow this down a little and cut Sony a break. After looking at the categories displayed on the landing screen, I was reminded that my 18 year old brother had asked Santa for some new headphones this year. So I decided to check it out..

After following the links displayed on my screen, I finally arrived on Sony's portable headphones page. Now this is the first time I have been notified on any sort of pricing since clicking on the email advertisement and the pricing displayed does not show me any 'Crazy Deals' which I can consider.

After spending a good 5 minutes browsing Sony's site, I have still not been able to find, view or plan any purchases which I may have been interested in during Sony's '4 Days of Crazy Deals'.

In my opinion Sony have demonstrated poor email marketing and I am likely to delete all future marketing emails received, as well as unsubscribe from their mailing list.


References:

http://www.simplybusiness.co.uk/microsites/email-marketing-guide/
http://www.copyblogger.com/email-marketing/
http://www.sony.co.uk/?ccid=7770552503020520&cid=eml-576663323